Embarrassment-based health care.

Blue Cross Blue Shield Horizon of New Jersey has contributed an interesting new proposal to the national health care debate: Embarrassment-Based Care™. A few weeks ago, my friend Biella posted an account on her blog of how BCBS Horizon of New Jersey (hereinafter "BCBS") was denying a claim of hers on the basis that it was a pre-existing condition. She was staying with me at the time, and we talked about the so-called condition in detail then. Now, I'm just a simple caveman, not a health care lawyer, but BCBS's rejection sure sounded bogus to me, as it did...
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